The answer was to create a Business Improvement District (BID). A BID is created by an act of law and each property owner pays a fair share. And that fair share is collected by the NYC Department of Finance - it is an official taxed assessment. But most importantly, each penny comes back to 5th Ave to be spent by the people who provided it. A BID makes certain that there is an equal sharing of the cost and the responsibility of keeping 5th Ave viable as a business district.
Dozens of local merchants, civic leaders and elected officials worked for years to create our BID. Sunset Park Restoration (a civic group) provided $50,000 worth of in-kind services to prepare the BID application and “walk” it through the city bureaucracy. And now, after over a decade of operation we see the success brought about by the vision of our 5th Ave merchants, property owners, elected officials and civic leaders.