Banners, Signage and Window Decals
The Sunset Park BID changes its lamppost banners every few months to celebrate a season or an event. New banners are stored and displayed by Signmasters for Spring, Summer, Fall, Winter, the Holidays, the Street Festival and the Summer Plazas. In order to hang the banners, the BID must apply to NYC DOT for a banner permit with specific pictures of the one we are using at that time.
We also have a sign with the BID logo on every lamppost within our district. These banners and signs hang as a continual reminder to our residents and shoppers that the BID is located on 5th Avenue and that the business and property owners care about Sunset Park by investing in the community and the shopping
Every store has been a specially designed window decal. This shows pedestrians and shoppers that the business is part of the Sunset Park BID and working with the other businesses to make it a success.
Press Coverage & Social Media
The BID has a great relationship with many of the different forms of media. Not only do we advertise in these papers, but our issues, events and programs are covered by their reporters. You can find articles and ads in such papers as the Home Reporter/Sunset News, the Brooklyn Daily Eagle, the Courier and our own Sunset Park Spanish language paper, El Barrio. Most of these papers are also available for viewing online, which means we can reach more people with our stories. We also find coverage through Sinovision, an online Chinese/English news station, and cable stations NY1 and News12.
The BID has had a strong presence on Facebook since 2011. Today we stay in touch with thousands of people who want to know about our community, our BID, our businesses and get information which is often not widely publicized.
The BID also is on Twitter, Instagram and Youtube
Shop Brooklyn in Sunset Park
While former Borough President Marty Markowitz was in office, our present councilmember, Carlos Menchaca, created a program designed to boost sales for small businesses and to highlight the great resources in Brooklyn. We like to call it "Shop Brooklyn In Sunset Park". We even renamed the day after Thanksgiving, calling it Brooklyn Friday, instead of Black Friday. The Saturday after that has been called Small Business Saturday.
During these three days, the BID hosts Sidewalk Sales Days, encouraging our members to offer specials. We also host a free trolley, enabling shoppers to get on and off as often as they like to be able to visit more stores during their shopping excursion on 5th, while enjoying a simulated bit of history.
Working with Sunset Park Restoration, the oldest all-volunteer organization in Sunset Park and the first cyber organization, the BID has been distributing and producing a fun "Sunset Park Passport". The Passport gives fun facts about the community and lists things that are distinctive to the community. Anyone who either lives here now or had lived here in the past have been finding this both interesting and desirable to collect.